A Retro Inspired Vehicle Chevrolet Groove
Three concepts Chevrolet mini world designed to appeal to young car buyers in urban markets prove that art need not take a back seat just because the canvas is small. A revealed today at the New York Auto Show, the highly creative Chevrolet Beat, Chevrolet Groove and Chevrolet Trax concepts drive the energy, diversity and excitement of urban life into cars that offer great entertainment, economy fuel and value.
Chevrolet is one of four GM global brands, meeting diverse needs of customers in 120 countries with vehicles ranging from subcompact sedans and wagons and large SUVs and pick-up of iconic sports cars like the Corvette. Concepts of New York has shown, for example, offer three different fuel-efficient engines, including diesel. “The Chevrolet Beat, Groove and Trax concepts have the potential to expand the reach of Chevrolet - already a beloved brand around the world - even beyond the relationship with young people on several continents, buyers who want ’s fun yet efficient, “said Chevrolet General Manager Ed Peper. “These are the same brand attributes that made Chevrolet a name in the United States”.
Built on GMOs in the global mini architecture, these concepts demonstrate the flexibility, creativity and focus of the innovative design of GM Asia Pacific. The Chevrolet Beat concept, a functioning prototype of a micro import tuner, was built in India, while the Chevrolet Groove and Trax micro urban crossover concepts were built at the GM Technical Center in Warren, Michigan.
[ via automobilesreview ]
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