New Model Line-Up Citroen DS Concept

Renewal models and making them much better than their predecessors, is already an ambitious agenda. But some clients want deeper change that mindset shift from “wanting more” of “wanting more”. A new nomenclature system for the car manufacturer has also developed with Citroen DS Inside Concept. The model line will be called DS3, DS4 and DS5 (DS stands for different Spirit). With the concept of Citroen DS inside the company focuses on style, performance and road-vehicle use.

However, the second approach emphasizes the fun car, without loss of practicality. Customers are here to look for products that confer status and bring a whole new experience of the car. They want prestige, excitement and sophistication, without the rigid codes of the traditional high-end models.

The first illustration of this new product line is the Citroen DS INSIDE concept car. The concept car and the vehicle in line are characterized by frank about the choices of style, performance and road-vehicle use. These are accessible objects of desire, of cars that stand out for their creativity, intelligent design and quality construction, embodying the best in CITROEN. The new product line CITROEN illustrate the spirit of the new “Creative Technology”.

The new line will also have a new naming system. Like the main range of vehicles, which carry the letter C and a number, and as the MPV, which Picasso signature sport, the new models have a special name: the DS line.

[ via yosax ]

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